iamplus buttons are using 2009 bluetooth 3.0 technology in 2017 and selling them as high end earbuds for 200 dollars. in what world is that high end, will.iam?

iamplus buttons are using 2009 bluetooth 3.0 technology in 2017 and selling them as high end earbuds for 200 dollars. in what world is that high end, will.iam? you think IoT users don't know the difference? i have every expectation that if he has any input, he will drive the price up and destroy the product.