I think (but I'm hardly certain) if the cost of fast shipping is reduced and provided for all companies we might start to see some downfall of Amazon. More and

I think (but I'm hardly certain) if the cost of fast shipping is reduced and provided for all companies we might start to see some downfall of Amazon. More and more I'm buying directly from companies websites. Its often cheaper, the service is often better, and the overall shopping experience can often be easier than Amazon (comparing products and colors on Amazon is a nightmare). The only real issue is not having 2 day shipping. This is why I think Amazon is investing so much in there own label/brand. If shipping is fast and cheap and most companies have a good ecommerce system and It was all aggregated (aka google) nicely why would I buy from Amazon? For so long people have said lower price is what drives sales. That people go where the lowest price is. I'm starting to think immediacy is now the higher priority. When I need baby wipes ... I needed them yesterday.... and I need them to work and be the correct ones.