I agree. "Click bait" is probably best used for headlines that are catchy, but don't really represent the content of the article (so they're basically lies, lik

I agree. "Click bait" is probably best used for headlines that are catchy, but don't really represent the content of the article (so they're basically lies, like fishing baits, but for clicks). As long as the title is catchy AND represents what you get in the article, then it is a good title and I see no reason to call it "bait" because it is not a "bait", it is real (knowledge) food.