A problem with monetizing messaging is that messaging services are a commodity. Buying WhatsApp mitigated this problem. Still: Fancy non-messaging features asi

A problem with monetizing messaging is that messaging services are a commodity. Buying WhatsApp mitigated this problem. Still: Fancy non-messaging features aside, I have at least two or three functionally identical channels I use to talk to my contacts. If one service gets too clumsy with content injection I could probably change the channel without the other end even noticing it.