The issue there is part marketing part economies of scale. A small shop won't be able to compete with IKEA on price. You basically have to do what Tesla, Craf

The issue there is part marketing part economies of scale. A small shop won't be able to compete with IKEA on price. You basically have to do what Tesla, Craft Breweries and other relatively small fish do and start out on the high end where cost is less of a concern and scale doesn't matter as much. Unfortunately that's a tall order in and of itself as it takes a lot of time, talent and money to produce a truly top-shelf product and, as we're discussing here, you're probably better off financially being some sort of broker for current goods than producing new/innovative goods yourself. That said, if you're capable of producing high quality furniture with expensive materials, with the right marketing I imagine you could make quite a bit. People pay boatloads of money for reclaimed/exotic wood desks with attractive aesthetics.