Speed doesn't translate into dollars for the vast majority of use cases. Would you really suggest to an e-commerce startup to focus on speed and not building a

Speed doesn't translate into dollars for the vast majority of use cases. Would you really suggest to an e-commerce startup to focus on speed and not building a great experience? Obviously you need to be fast enough, but there are diminishing returns. I fail to see how "a better experience" is not directly related to "expectation management." A certain experience is obviously something someone would expect, and therefore be managed.