No, it is reality. Having worked in mobile ads, this saying is quite common: "You can buy ads from Google or Facebook, everything else is worthless." The long

No, it is reality. Having worked in mobile ads, this saying is quite common: "You can buy ads from Google or Facebook, everything else is worthless." The long tale companies are not worth it. The amount of hassle it takes to reach out to "Glam Media" and start working out your own ad deal is a stupid waste of time. You are smarter investing in monitoring your cpi on google/fb. Edit: Glam media shutdown. https://www.recode.net/2016/9/15/12936470/mode-media-glam-shuts-down https://www.recode.net/2016/9/15/12936470/mode-media-glam-sh...