It complains that women apply "different standards" to men's behaviour based on if they find them attractive or not. Viewing social interaction as a series of

It complains that women apply "different standards" to men's behaviour based on if they find them attractive or not. Viewing social interaction as a series of rules/steps to follow in order to "succeed" or "win" is how you view being attractive as a form of "cheating" or unfairness. This doesn't account for the other party having agency, since the only perspective taken is that of one side of a two sided issue. Even in your post you say "women often apply different standards to men's behaviour based on whether they find them attractive or not". Let's be damn clear: there are no different standards at play, there are two completely different behaviours at play - welcome romantic advances and unwelcome romantic advances.