Also pity the people paying for ads. The lack of competition means Facebook and Google/whatever can get away with some awful practices and quality control. With

Also pity the people paying for ads. The lack of competition means Facebook and Google/whatever can get away with some awful practices and quality control. With so few serious alternatives, falling the wrong side of an algorithmic glitch at one of these giants can literally cause a small business to fail, and that's not healthy at all for the economy as a whole.