Maybe brands could be tied to momentarily moments of happiness for some people. But the modern branding and marketing, but also mass media, is a pretty bad envi

Maybe brands could be tied to momentarily moments of happiness for some people. But the modern branding and marketing, but also mass media, is a pretty bad environment to grow a child, to be a female, and for people and societies in general. So i highly doubt the positive value of marketing. But sure, they do help extract higher margins.