I wouldn't quote numbers (or multipliers) here, but my recollection is that, after a lot of tuning, it was lower than what you mention, at least in the section

I wouldn't quote numbers (or multipliers) here, but my recollection is that, after a lot of tuning, it was lower than what you mention, at least in the section of the stack that I was involved with. Of course, the board had to give some kind of sign off (which is what I meant by upper management), before even knowing the full price :-), but the case for this differentiating feature was being made by Marissa. It wasn't merely signing off. I don't remember anyone ever bringing up Eric when talking about it. If anyone, it was her, for good or for bad. She stuck with it even if early iterations were clunky, slow or inefficient. I'll grant her that she started with something that I thought unfeasible and almost a pipe dream, eventually seeing it turn into something actually useful, with the help of hundreds (Eng, PM, UX, etc.).