1. This stituation can work -- I've worked for many businesses as a coder where none of the owners can code. They've often been technology companies too. The

1. This stituation can work -- I've worked for many businesses as a coder where none of the owners can code. They've often been technology companies too. There's no reason this won't work. The normal difficulty of starting any business is more difficult than finding/hiring a coder. . 2. Divide and Conquer to keep control -- If you're worried about someone taking the idea or losing control of it, consider another field... physical products where the product is manufactured by a 3rd party engineering firm. What is generally done is that different parts of the product are created by different firms to prevent 1 firm making the whole product. . You can apply this to webapps just as well