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>(though I don't think I can recall any of them, the mind filters them out by now), Oh no no no. That is not how that works. Coca cola doesn't put up signs, ad

>(though I don't think I can recall any of them, the mind filters them out by now), Oh no no no. That is not how that works. Coca cola doesn't put up signs, ads, billboards, coaters and napkin holders with their logo on it to get you to stop and think about coca cola. No. What they do it place their logo next to something that seems happy. Next to someone smiling or put it up in situations where people are happy. Relaxing on a beach? Coca cola flag. Sitting in a cafe with friends? Coca cola coasters sitting on the table. Slowly but surely, your mind will associate Coca cola with happiness and relaxing. And when that moment comes when you feel down. Your mind will think. I don't want to feel down. I want to feel happy. I want happy. I want cola. There is no such thing as 'filtering' out ads. They are not hoping you can recall them. They are designed to infiltrate your subconscious.

danovan 9y ago
That's interesting. Any good book on that topic that you would recommend?
smsm42 9y ago
> Slowly but surely, your mind will associate Coca cola with happiness and relaxing. Not really. My mind associates Coca cola with high blood sugar, diabetes and horrible tasting sugar water that would take decades off my life expectancy. Looks like I'm doing something wrong. > There is no such thing as 'filtering' out ads. I'm pretty sure there is, based on my own experience. > They are designed to infiltrate your subconscious. It's a vacuous claim - by definition, it is impossible to know what is in my "subconscious", so there's no way to disprove whether something "infiltrated" it.
- carapace 9y ago
  Friend, you are dangerously naive. I don't have time to write a big long thing about how wrong you are right now, but I'll provide this though: Santa Claus is a Coke Ad. http://www.coca-colacompany.com/stories/coke-lore-santa-claus http://www.coca-colacompany.com/stories/coke-lore-santa-clau...
  - smsm42 9y ago
    > Friend, you are dangerously naive. Tell it to me when I start drinking that colored sugar water. Since I stopped doing it 15 years ago, the thought of it still disgusts me. Maybe I need to give it more time to work... > Santa Claus is a Coke Ad For you, maybe. Most people have no idea about that, admittedly fascinating, bit of trivia. The article is called "Things You Never Knew" - and for a reason. It's hard for an ad to work if nobody has any idea what it is advertising. Ah, but of course - it's "subconscious", so all normal laws of the universe are suspended and magic is real.
  - ionised 9y ago
    That version of Santa Claus may have started that way, but it isn't any longer. Kids will grow up today never knowing that it is a Coke advert and will never associate the two until they learn the truth at a later stage of life. And that version of Santa Claus was still based on fictional folk characters from history.
    - carapace 9y ago
      My point is two-fold: 1. There exists a sophisticated art and science of "subconscious" and it's used extensively in the advertising industry. 2. Even if you isolate yourself from ads personally, there is a huge and largely inescapable effect from rampant commercial advertising. If the fact that a soda company can suborn an ancient figure like Saint Nick so completely that no one remembers it happened doesn't drive the point home then consider this: Diamond engagement rings are a deliberately ad-created "tradition". https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ https://www.theatlantic.com/international/archive/2015/02/ho...
      - ionised 9y ago
        I'm not disagreeing with any of that. I'm just supporting what the other poster said about advertising not always having the intended effect. There are some brands I actively avoid simply because I didn't like their advertisements, or how often they advertise and others where no amount of advertising will convince me to use their product (like Coke for example, because I think it tastes vile and I know it's basically just unhealthy sugar water).

danovan 9y ago

That's interesting. Any good book on that topic that you would recommend?

smsm42 9y ago

> Slowly but surely, your mind will associate Coca cola with happiness and relaxing. Not really. My mind associates Coca cola with high blood sugar, diabetes and horrible tasting sugar water that would take decades off my life expectancy. Looks like I'm doing something wrong. > There is no such thing as 'filtering' out ads. I'm pretty sure there is, based on my own experience. > They are designed to infiltrate your subconscious. It's a vacuous claim - by definition, it is impossible to know what is in my "subconscious", so there's no way to disprove whether something "infiltrated" it.

carapace 9y ago
Friend, you are dangerously naive. I don't have time to write a big long thing about how wrong you are right now, but I'll provide this though: Santa Claus is a Coke Ad. http://www.coca-colacompany.com/stories/coke-lore-santa-claus http://www.coca-colacompany.com/stories/coke-lore-santa-clau...
- smsm42 9y ago
  > Friend, you are dangerously naive. Tell it to me when I start drinking that colored sugar water. Since I stopped doing it 15 years ago, the thought of it still disgusts me. Maybe I need to give it more time to work... > Santa Claus is a Coke Ad For you, maybe. Most people have no idea about that, admittedly fascinating, bit of trivia. The article is called "Things You Never Knew" - and for a reason. It's hard for an ad to work if nobody has any idea what it is advertising. Ah, but of course - it's "subconscious", so all normal laws of the universe are suspended and magic is real.
- ionised 9y ago
  That version of Santa Claus may have started that way, but it isn't any longer. Kids will grow up today never knowing that it is a Coke advert and will never associate the two until they learn the truth at a later stage of life. And that version of Santa Claus was still based on fictional folk characters from history.
  - carapace 9y ago
    My point is two-fold: 1. There exists a sophisticated art and science of "subconscious" and it's used extensively in the advertising industry. 2. Even if you isolate yourself from ads personally, there is a huge and largely inescapable effect from rampant commercial advertising. If the fact that a soda company can suborn an ancient figure like Saint Nick so completely that no one remembers it happened doesn't drive the point home then consider this: Diamond engagement rings are a deliberately ad-created "tradition". https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ https://www.theatlantic.com/international/archive/2015/02/ho...
    - ionised 9y ago
      I'm not disagreeing with any of that. I'm just supporting what the other poster said about advertising not always having the intended effect. There are some brands I actively avoid simply because I didn't like their advertisements, or how often they advertise and others where no amount of advertising will convince me to use their product (like Coke for example, because I think it tastes vile and I know it's basically just unhealthy sugar water).