If the project is small enough that it can be started by outsourcing, then you COULD do that. But its ideal to have someone on the team who can code; your site

If the project is small enough that it can be started by outsourcing, then you COULD do that. But its ideal to have someone on the team who can code; your site is pretty much useless should a bug come up, or simple feature is requested. So, your options: 1) Learn to code and try to get the basic version out for yourself 2) Find a co-founder. 3) Outsource to build it out. Then see if you can get that profitable, and recruit a co-founder.