Have a reason for it to exist Plan for and/or create rules for how people can contribute Publicize it Show how it will help its users' loves be "better" - do

Have a reason for it to exist Plan for and/or create rules for how people can contribute Publicize it Show how it will help its users' loves be "better" - don't give a feature laundry list: make me want to use it Have fun Don't be surprised if [almost] no one ever contributes, helps, or uses it other than yourself - and be ok with that likelihood