The same way non tech folks are terrible at hiring programmers is the same way tech folks are bad at hiring sales & marketing folks. Many people who claim to

The same way non tech folks are terrible at hiring programmers is the same way tech folks are bad at hiring sales & marketing folks. Many people who claim to be good at marketing at terrible, worse you might end up with someone tarnishing your image by spamming your product or even getting your site blacklisted by Google due to bad SEO. So do tell, how can we evaluate and vet that someone is good at sales & marketing?