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advertising works in favor of the system/status quo/megacorps. not the little guy. Ads on tv do not show new things. They push brand. brand is mother, brand is

advertising works in favor of the system/status quo/megacorps. not the little guy. Ads on tv do not show new things. They push brand. brand is mother, brand is father.

moduspol 9y ago
I guess to me that comes off as a meaningless platitude. Ads on TV (and other mediums) absolutely do show new things, including each of the things I noted in the very comment you responded to. Megacorps benefit from pushing brand, but they'd benefit even more from nobody being able to push brand, because they already have one established.
- jimjimjim 9y ago
  no platitudes around here. you can't deny (well you can but you shouldn't) that the vast majority of ads are all brand. Not talking about absolutes or semantics but: Without the Big Advertising people would drift off-brand. maybe boredom, maybe trying what their friend uses, maybe (surely not) be affected by price and quality.
  - moduspol 9y ago
    > Ads on tv do not show new things. They push brand. brand is mother, brand is father. This is a platitude. > you can't deny (well you can but you shouldn't) that the vast majority of ads are all brand. Maybe it is--it's just meaningless to my point. Even if 99% of ads are all entrenched megacorps reminding people they exist, that other 1% could be Netflix disrupting Comcast, or Uber/Lyft disrupting taxis, or whatever else. Those disruptors who were previously unknown benefit much more from their advertising than Coke reminding people to not stop buying Coke. > Without the Big Advertising people would drift off-brand. maybe boredom, maybe trying what their friend uses, maybe (surely not) be affected by price and quality. Imagine how much more effective that off-brand would be if it could tell consumers about its lower price or higher quality, rather than having to just hope they found out somehow... versus a known competitor and brand.
    - jimjimjim 9y ago
      >Imagine how much more effective that off-brand would be if it could tell consumers about its lower price or higher quality, rather than having to just hope they found out somehow... versus a known competitor and brand. imagine you have an army of 100 and you are against an army of 1000. now imagine how much more effective you would be if everyone had machine guns instead of swords.
      - BigJono 9y ago
        I'm not so sure that's the analogy you're after. You'd have a much, much better chance of winning with the guns, unless you're fighting on a perfectly flat field (in which case you're toast either way). I don't think I've ever seen a realistic example of somebody managing to take out two people at once in a sword fight, let alone 10.
true_religion 9y ago
I remember ads 25 years ago would show new things constantly---usually for local companies as well, because TV and Newspaper advertisement was basically the only way to let people know that you opened a new store, or were doing a sale for XYZ products. Those kind of advertisements are actionable, and the supplier wants to see metrics on how much impact a single advertisement had. In today's era, metrics are much easily found from online advertisement, and so businesses have gravitated to those, and most notably Google search ads.

advertising works in favor of the system/status quo/megacorps. not the little guy. Ads on tv do not show new things. They push brand. brand is mother, brand is father.

moduspol 9y ago

I guess to me that comes off as a meaningless platitude. Ads on TV (and other mediums) absolutely do show new things, including each of the things I noted in the very comment you responded to. Megacorps benefit from pushing brand, but they'd benefit even more from nobody being able to push brand, because they already have one established.

jimjimjim 9y ago
no platitudes around here. you can't deny (well you can but you shouldn't) that the vast majority of ads are all brand. Not talking about absolutes or semantics but: Without the Big Advertising people would drift off-brand. maybe boredom, maybe trying what their friend uses, maybe (surely not) be affected by price and quality.
- moduspol 9y ago
  > Ads on tv do not show new things. They push brand. brand is mother, brand is father. This is a platitude. > you can't deny (well you can but you shouldn't) that the vast majority of ads are all brand. Maybe it is--it's just meaningless to my point. Even if 99% of ads are all entrenched megacorps reminding people they exist, that other 1% could be Netflix disrupting Comcast, or Uber/Lyft disrupting taxis, or whatever else. Those disruptors who were previously unknown benefit much more from their advertising than Coke reminding people to not stop buying Coke. > Without the Big Advertising people would drift off-brand. maybe boredom, maybe trying what their friend uses, maybe (surely not) be affected by price and quality. Imagine how much more effective that off-brand would be if it could tell consumers about its lower price or higher quality, rather than having to just hope they found out somehow... versus a known competitor and brand.
  - jimjimjim 9y ago
    >Imagine how much more effective that off-brand would be if it could tell consumers about its lower price or higher quality, rather than having to just hope they found out somehow... versus a known competitor and brand. imagine you have an army of 100 and you are against an army of 1000. now imagine how much more effective you would be if everyone had machine guns instead of swords.
    - BigJono 9y ago
      I'm not so sure that's the analogy you're after. You'd have a much, much better chance of winning with the guns, unless you're fighting on a perfectly flat field (in which case you're toast either way). I don't think I've ever seen a realistic example of somebody managing to take out two people at once in a sword fight, let alone 10.

true_religion 9y ago

I remember ads 25 years ago would show new things constantly---usually for local companies as well, because TV and Newspaper advertisement was basically the only way to let people know that you opened a new store, or were doing a sale for XYZ products. Those kind of advertisements are actionable, and the supplier wants to see metrics on how much impact a single advertisement had. In today's era, metrics are much easily found from online advertisement, and so businesses have gravitated to those, and most notably Google search ads.