"Building the correct product" is a good way to put it. If you want a shot at a building a business, a good strategy is to make something people want, a la YC.

"Building the correct product" is a good way to put it. If you want a shot at a building a business, a good strategy is to make something people want, a la YC. If you do that, "marketing" is just telling people who have a certain problem that you can help them. For a lot of products, basic documentation is excellent marketing. What is this? What does it do? Who is it for? Why is it better than XYZ?