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I feel that for most companies playing in this space, freight brokering is just a transitional step. It can't work long-term, just like Uber can't be viable wit
by mv4 9y ago
I feel that for most companies playing in this space, freight brokering is just a transitional step. It can't work long-term, just like Uber can't be viable without self-driving cars.
However, it's the best way to understand how the industry operates - if you're serious about disrupting it.
- irishasaurus 9y agoThis really is the other side of the automated trucking coin. This way they can build enough of a network to start brokering freight for autonomous trucking companies and hiring short distance truck drivers, much like pilot/captains in shippng.
- mv4 9y agoExactly. The ultimate goal isn't incremental improvement of the current way for doing things, it's fundamental change.