If we accept the article's premise (which I think I do), whether we click on the ads or even see the ads is irrelevant, though, isn't it? The need to get those

If we accept the article's premise (which I think I do), whether we click on the ads or even see the ads is irrelevant, though, isn't it? The need to get those ads in front of us changes the way publications write, edit, frame, and promote their stories.