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Craft beer has had huge uptake in recent years. You have to wonder how much of it's perceived authenticity is, well, authentic and how much is manufactured. S
by 21 9y ago
Craft beer has had huge uptake in recent years.
You have to wonder how much of it's perceived authenticity is, well, authentic and how much is manufactured.
So while your particular brand of craft beer might not spend one dollar on advertising, it's benefiting from the general upsurge.
Apparently there is a book about it. Except:
In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market...