It is much easier to build a business around a product if you start by solving a problem that people are actively searching online about -- rather than building

It is much easier to build a business around a product if you start by solving a problem that people are actively searching online about -- rather than building whatever is exciting you at the moment. For example, what questions are you seeing repeatedly on StackExchange or Quora? If you are a developer, what issues do you see other developers continually asking about? Could you build a solution to meet that need? If so, marketing that solution to the first 100 users becomes so much easier. It just about answering those questions as they come up. Suddenly though, you are not building something to satisfy your curiosity but you are building something to satisfy someone else's need. Is that something you want to do?