Parents, perhaps? I've seen plenty of articles headlined with something along the line of "should my kid play football?" If you knew your kid would have a 10%

Parents, perhaps? I've seen plenty of articles headlined with something along the line of "should my kid play football?" If you knew your kid would have a 10% chance of developing CTE by playing the sport... well, I would think many parents would pause and reconsider. Certainly I would. It's still a free country. Football is nowhere near the state of being "banned" or anything close to that. Plenty of other sports with probable worse concussion issues are also popular (see: MMA) American football's huge prominence merely puts a bigger spotlight on this issue. In my opinion, the most likely outcome is equipment and/or rules changes. American football has changed rules and/or mandated equipment in the name of safety before.