In this day and age, marketing is not limited to cold calling or posting on Facebook to one's inner circle of friends. You need to wear your engineer hat to do

In this day and age, marketing is not limited to cold calling or posting on Facebook to one's inner circle of friends. You need to wear your engineer hat to do very tightly focused marketing. Say you are making a widget for wordpress which lets you accept bitcoins - your target market is likely to be very small compared to a mass market site like HN. Find out where those people who want to pay or receive btc payments hang out or find out where people who want to extend btc into blogs hang out and connect with them - read their discussions and learn their cadence. Talk up your solution at opportune points in the discussion. Do a little every day - no zero days, remember? - and over time, you will either get more comfortable talking up your product to the lay audience or realize your market doesn't actually like your product and wants something else.