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I would like to think that no, my spending tends to be largely on things that do not tend to be advertised (craft beer and bills, mainly). But no doubt you are

I would like to think that no, my spending tends to be largely on things that do not tend to be advertised (craft beer and bills, mainly). But no doubt you are right. Still, if its so passive that I can barely detect it happening, all power to them.

wu-ikkyu 9y ago
> if its so passive that I can barely detect it happening, all power to them. So you don't care if people are manipulating you, so long as you are unaware?
21 9y ago
Craft beer has had huge uptake in recent years. You have to wonder how much of it's perceived authenticity is, well, authentic and how much is manufactured. So while your particular brand of craft beer might not spend one dollar on advertising, it's benefiting from the general upsurge. Apparently there is a book about it. Except: In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market...
freshhawk 9y ago
Which craft beers? Most of them are manufactured by huge corporate breweries. Do you own a car? What kind? Is it an older honda civic or something similar? In North America your choice of cars is almost certainly the result of advertising, both on you and on the people who's opinion about you you care about.
- AdeptusAquinas 9y ago
  NZer here. Our craft beer is still mostly owned by small companies, with some notable recent exceptions. But for whatever reason I don't see ads for beer, either NZ or otherwise, online. I own a BMW, but have no interest in cars and so don't see car ads online (nor would they be effective - the BMW was chosen by my wife). I take your point, and I am not arguing I am the exception, however your specific examples probably don't apply. Maybe the choice of utility companies? Internet, power etc. We have more choices here than the US tends to have, due to the smaller market and more government regulated competition. It's hardly a dire violation of my personal liberty if I am manipulated into picking one or another provider of fibre though.
  - freshhawk 9y ago
    I have a weakness for BMW myself. But when you look at what you get for what it costs it is the very definition of a status purchase, which is an advertising based choice by definition. I think that makes my point well actually, you may actually be an exception but because of your social/personal circle you were effected. Now that you mention it, a big part of it for me is the issue of liberty. I would massively prefer to make a choice based on having a gun to my head rather than being manipulated into it without my knowledge. In one case I'm aware of the manipulation and have a chance to do something to fix the situation, in the other I simply lose some liberty without noticing a little at a time.

wu-ikkyu 9y ago

> if its so passive that I can barely detect it happening, all power to them. So you don't care if people are manipulating you, so long as you are unaware?

21 9y ago

Craft beer has had huge uptake in recent years. You have to wonder how much of it's perceived authenticity is, well, authentic and how much is manufactured. So while your particular brand of craft beer might not spend one dollar on advertising, it's benefiting from the general upsurge. Apparently there is a book about it. Except: In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market...

freshhawk 9y ago

Which craft beers? Most of them are manufactured by huge corporate breweries. Do you own a car? What kind? Is it an older honda civic or something similar? In North America your choice of cars is almost certainly the result of advertising, both on you and on the people who's opinion about you you care about.

AdeptusAquinas 9y ago
NZer here. Our craft beer is still mostly owned by small companies, with some notable recent exceptions. But for whatever reason I don't see ads for beer, either NZ or otherwise, online. I own a BMW, but have no interest in cars and so don't see car ads online (nor would they be effective - the BMW was chosen by my wife). I take your point, and I am not arguing I am the exception, however your specific examples probably don't apply. Maybe the choice of utility companies? Internet, power etc. We have more choices here than the US tends to have, due to the smaller market and more government regulated competition. It's hardly a dire violation of my personal liberty if I am manipulated into picking one or another provider of fibre though.
- freshhawk 9y ago
  I have a weakness for BMW myself. But when you look at what you get for what it costs it is the very definition of a status purchase, which is an advertising based choice by definition. I think that makes my point well actually, you may actually be an exception but because of your social/personal circle you were effected. Now that you mention it, a big part of it for me is the issue of liberty. I would massively prefer to make a choice based on having a gun to my head rather than being manipulated into it without my knowledge. In one case I'm aware of the manipulation and have a chance to do something to fix the situation, in the other I simply lose some liberty without noticing a little at a time.