3 ms·

I love how transparent it makes his motives.

• theseatoms 9y ago
  Are you sure it's not just good marketing?
  • sqeaky 9y ago
    Can't it be both? Honesty has phenomenal draw in marketing when the recipient agrees with the message. Even if one's disagrees, the product is harder to attack when everyone around it is honest.
    • sna1l 9y ago
      I feel like this is one of Musk's greatest strengths. His bread and butter is taking slow moving industries (see: rockets and cars) and coming in with smart people with a framework to succeed. As a marketing ploy, he then sells his grand vision (going to Mars, all self driving cars). I don't mean to say that he won't succeed in these grand visions; I think he will, but fundamentally his success is based on taking outdated, slow moving industries and taking them to the next level.
• silassales 9y ago
  Why would he try to hide his motives? He has made it very publicly clear that his only life goal is to colonize mars to "save the human race".