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It never made sense for Intel to enter this market to begin with. Opportunities that move the needle for a company like Intel come in sizes of 100s of millions
by thom_nic 9y ago
It never made sense for Intel to enter this market to begin with. Opportunities that move the needle for a company like Intel come in sizes of 100s of millions $ or more. The maker market is just not that big. "IoT" however is - from industrial to home automation and everything in between where sensors, controllers and networks get added to traditionally analog or un-networked technology.
If you look at what Intel was selling, that's the market that Intel's products were actually geared toward. Look at the price, specs and form factor of the Edison. Now imagine that Intel was really trying to push into the IoT space, it is a good play considering they failed to break into mobile. These products were really competing against companies like Phytec, Variscite, Compulab, Toradex, Myir and Olimex who make ARM-based modules for embedded networked products.
Why they pushed so hard to market to the maker community instead of commercial IoT is sort of beyond me. Marketing to makers helps gain mindshare and familiarity with your product (but x86 is already ubiquitous.) For comparison, I wonder how much Atmel's bottom line has been affected by Arduino, or RPi for Broadcom. Why Intel couldn't get their act together to make a well-supported compelling product for commercial IoT applications is baffling. That's where they really failed.
- SAI_Peregrinus 9y agoI feel like Atmel and Broadcom will see more of an uptick in sales as makers finish college and get jobs doing actual engineering. If you've been building things using Atmel chips in your spare time they'll be familiar, you'll probably reach for them first when designing something for a job, and one product using a chip can lead to millions sold. Even if only a small handful of engineers converted to using their stuff instead of PIC/STM/TI/etc due to the Maker movement it's still potentially a huge payout. And considering that they didn't even pay to create Arduino it's even better!
- deleted 9y ago[deleted]