Also the proportion of customers who needs 4k as opposed to 1080p is negligible. Most consumers don't even have equipment capable of displaying 4k content. Net

Also the proportion of customers who needs 4k as opposed to 1080p is negligible. Most consumers don't even have equipment capable of displaying 4k content. Netflix in 1080p uses 4.22Mbps or sometimes 7.15Mbps, so we're now at 15¢ per user.