Yes exactly. Costco often does the same thing... for example, they'll have a WD Passport 2TB USB 3.0 Passport drive, same specs as you'd find at Amazon, Best B

Yes exactly. Costco often does the same thing... for example, they'll have a WD Passport 2TB USB 3.0 Passport drive, same specs as you'd find at Amazon, Best Buy, etc. except the packaging is different (one of those "stand up cardboard placards with blisterpack" things) and maybe it's also missing a case. /BUT/ it will also be a different model number. And also sometimes the warranty is different. Sometimes you care about the differences, sometimes you don't. But consumers should realize the point you made (the not-quite-same aspect).