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It shouldn't be hard for Amazon to detect such behavior and improve it's reviews or scores. Why don't they do that?

• krapp 9y ago
  > It shouldn't be hard for Amazon to detect such behavior and improve it's reviews or scores. Why don't they do that? Amazon doesn't benefit financially from negative or average reviews, but they do benefit from the positive reviews, regardless of their legitimacy, as the parent poster demonstrated.
  • hanbura 9y ago
    Of course Amazon benefits from negative reviews. In a brick-and-mortar shop I can physically inspect the product before buying to judge its quality. Online shops don't have that, so you either have to trust the shop, brand or review system. Since Amazon allows everyone on their platform, the review system is the only reason you can still buy noname products there. A good review system translates to trust, which enables sales.
    • Sleeep 9y ago
      You can't really "inspect" most items in a B+M store. For example, if I buy a slow cooker I can see it in its package and see the display model. So? I don't know how well it cooks my fav dish.
• ethbro 9y ago
  They haven't realized it's an existential threat yet. And to be fair, at scale, given that most people are idiots and don't know astroturf reviews exist, it might never be for them. But they are definitely in danger of losing the people who told everyone else about "that Amazon thing."