If you're asking for yourself, then you could just frequently force yourself to read for longer periods of time. I found that this retrained my distraction-pron

If you're asking for yourself, then you could just frequently force yourself to read for longer periods of time. I found that this retrained my distraction-prone brain pretty quickly. As for people in general who largely would never force themselves to do anything on their own I doubt there's a quick solution that isn't based on shame and social pressure.