In terms of desktop market share Windows is still years ahead. I think this is the same approach that Android is taking, they want the market share and to beco

In terms of desktop market share Windows is still years ahead. I think this is the same approach that Android is taking, they want the market share and to become the new windows on mobile. The one problem with that is that the iOS is actually more like windows creating a common platform, similar form factors and simplifying the features and complexity of the consumer handheld devices. That is actually the same approach Windows took to get your mom on the internet and using office. For far too long the mobile market was fragmented. Windows consolidated the desktop market to create many more platforms and markets for people. Apple iOS is a common platform in mobile while the others are still pretty fragmented. Apple is looking to do the same for entertainers, developers, marketers etc. Once they open it up by selling at Wal-mart and get other carriers it will be a true test.