Also, "highest bidder" is ragebait. There's nothing to indicate Roomba is looking to maximize for short-term profit as opposed to, say, selling the data to the

Also, "highest bidder" is ragebait. There's nothing to indicate Roomba is looking to maximize for short-term profit as opposed to, say, selling the data to the third-party that would please its customers the most, or that made the most strategic sense for the future of the company.