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So Amazon gets a list of everything you're interested in offline as well, even if you don't buy from them. Sounds like win/win for them!
by ReverseCold 9y ago
So Amazon gets a list of everything you're interested in offline as well, even if you don't buy from them. Sounds like win/win for them!
- SwellJoe 9y agoAt least customers get paid for giving them that information (in the form of the discount that the price-matcher gives). I've done it, too, at Fry's when I needed some hard disks and a laptop on short notice. Saved about $100 in one trip (they were expensive hard disks), just by pulling up Amazon and pointing at the price for the service rep. Competition is good.
- civilitty 9y agoI can't believe so few people know about this. Fry's and Best Buy both price match reputable online retailers ("Sold by Amazon" or whatever they say when Amazon is the retailer and distributor) and I just get all of my hardware like that. For the cost of gas, I get it instantly and can instantly return DOAs instead of waiting for RMA or Amazon returns. In the case of lower cost products like USB cables, which have been the target of counterfeiters and fraud on Amazon, it prevents damage to other devices because the physical retailers are generally more careful about sourcing.
- Sleeep 9y agoEven if the store didn't price match, you can get the price match from using a credit card that has a good price protection (like Discover) and submitting a claim (very easy in my experience).
- deleted 9y ago[deleted]
- fusiongyro 9y agoNot really. He bought the product from someone else. If Amazon didn't need the money and just wanted the analytics, it would have undercut the physical store. The value of the analytics would be in the sale to another company to market to this person, but they fulfilled their need for the product when Amazon acquired the information. So it didn't benefit Amazon and by the time they could have sold it to a third-party, it was useless.
- alttab 9y agoSimply by looking at a product will build a user profile. It's not about making this sale, but maybe about the next 100 sales.
- fusiongyro 9y agoSure, but money isn't quantum physics. If he doesn't spend any money on Amazon or any other online retailer, how are they monetizing his time on the site?
- corobo 9y agoThey see he likes products x y and z. Another 20 customers like products x and y, so nudge them towards buying product z
- fusiongyro 9y agoNo, what they see is that he looked at x, y and z and didn't buy anything. Why would it nudge the next guy towards z? "Other people who did not convert also did not convert after seeing THIS!"?
- corobo 9y agoOk so my example was obviously too simplified Users a b and c all at some point search for information on products x y and z. Many users, many products. User d comes along and has previously looked at product z and is now searching for product y. It's now worth putting product x in the "you may also be interested in" segment. It might land a sale, it might not. That data can then be added to the pool to decide if they should show product x to people who search similar products Why bother at all if they didn't purchase? You don't know why they didn't purchase. Maybe they were shopping around, maybe they were price matching, maybe they just don't have the cash right now. It's machine learning, not if statements.
- 9y ago
- EADGBE 9y agoThey're already pretty good at determining that without scanning items in a store.