It is not supposed to be safer - it's only purpose is to help you let your friends know what kind of content they are going to see - I hate clicking bit.ly just

It is not supposed to be safer - it's only purpose is to help you let your friends know what kind of content they are going to see - I hate clicking bit.ly just to see it's a TechCrunch link, which I usually don't like reading, same goes for video links.