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Frankly, Amazon is in a league of its own. Amazon has been allowed to acquire and expand until now, far exceeding whoever you have in mind. So I don't think the

Frankly, Amazon is in a league of its own. Amazon has been allowed to acquire and expand until now, far exceeding whoever you have in mind. So I don't think there's an inconsistency. I could expect inconsistencies, however, for two reasons. First, lobbying. Second, because the corporate entity is important to national interests in some way where breaking it up would detract from those interests. I don't think any of these apply in the case of AMZN. So if we're going for consistency, we should have really gone after AMZN quite some time ago.

skinnymuch 9y ago
Actually yeah I agree. What would they have gone after Amazon for before? Not for acquisitions, right? Unless Zappos or Goodreads were too far. Or some AWS acqsitions. The first thing I can think of is the BS they pulled when going against Quidsi. Lowering prices for things like diapers far too low among other things. Then being able to buy Quidsi when they were weakened.