Well, really it ended up boiling down to how late they were to enter the market. By the time they had set a toe in, the app gap was already far too wide to make

Well, really it ended up boiling down to how late they were to enter the market. By the time they had set a toe in, the app gap was already far too wide to make a difference. They could have built an OS that was light-years ahead of iOS and Android and it still wouldn't have mattered because no apps, no sale.