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Well, they are paying lip-service to electric cars now. I am, however, still rather sceptical: these companies have so much baggage, it remains to be seen if th
by matt4077 9y ago
Well, they are paying lip-service to electric cars now. I am, however, still rather sceptical: these companies have so much baggage, it remains to be seen if they're capable of such changes.
They are, for example, extremely enamoured with whatever tech someone who is now in power masterminded 20+ years ago when he came through the ranks. If every road everywhere were to move underground, they'd still install windshield wipers, if that was the CEO's specialty at some point. Just look at their obsession with Diesels, with got quite close to sinking VW, and may still spread to others (Mercedes seems to have done much the same).
But they'd be the best windshield wipers, ever. Obviously.
The move to electric means they can throw away around half their technology. Make that 70%+ if they're also self-driving. Just the difference in weight, and where the components are mounted, means you're redesigning everything.
I'd also fear that consumers will regard "electric car" as a separate, new category, where the formerly most-regarded manufacturers are suddenly the old guard. For Tesla, or tech companies like Apple, this could be a window where they can capture mindshare.
All that at a moment where they're financially hurting from the Diesel affair, with the next (a cartel) just being reported now. With their dominant position in bot the industry and the country, they've had a decade+ of growing complacent, creating somewhat-corrupt structures, and laughing at the competition that may be eating their lunch, soon. Meanwhile, the car is no longer the status symbol it once was. In their home market, young people no longer buy cars. A 2-digit % of them doesn't even bother with a driver's license anymore. When you do use a car, the brand isn't that important anymore–both because of the loss in status, but also because cheaper foreign brands have come a long way. (Except US cars, obviously. Those are still a tasteless abomination)
(I'm German, btw)