Honestly, I wouldn't be surprised if the reviews are effective—I bet reviews are a metric that's tied a lot more directly to executive compensation/promotions t

Honestly, I wouldn't be surprised if the reviews are effective—I bet reviews are a metric that's tied a lot more directly to executive compensation/promotions than "number of people protesting outside HQ"! Both attack the company's reputation, and, unless a protest gets on a major news network, I suspect acting out on Facebook has greater reach.