Apparently they also have HR product offerings/software or are going to be going in that direction. Is your product an HR product? If it is and they obtain th

Apparently they also have HR product offerings/software or are going to be going in that direction. Is your product an HR product? If it is and they obtain the trademark registration of that product name for their HR product, they will have every right to prohibit your use in order to avoid unnecessary confusion. If it is only in the application process you can submit information to the USPTO showing that you have been using that name prior to them (the key here is proven prior use). That does not necessarily mean you will be able to prohibit their registration but if you can show prior use of the same name then the USPTO may allow you to continue to use that name, but that is not likely a wise course of action on a new product you hope to grow. You would subject your project to confusion and it does not sound like this is the type of business you would want your customers to think you are affiliated with or worse, you and that company are one in the same. It would be wise to talk to an aiP attorney but you can do a great deal of online research regarding these types of conflicts. Unfortunately your situation is not that uncommon and the end result will probably be that you will need to change your name if you also have a HR software or a software product.