I'm as much of a curmudgeon when it comes to slacktivism as you can get. But damaging a companies online presence with negative reviews, ratings, posts on socia

I'm as much of a curmudgeon when it comes to slacktivism as you can get. But damaging a companies online presence with negative reviews, ratings, posts on social media, blogs, and more, will live on. It will hurt the company quite a bit. In this case I think the online element is quite effective. Also there seems to be some irl protesting going on as well, at least in this case.