At the time Windows Phone came out, Android was more restricted as far as user experience went, with all the forced apps shit. In fact, Android's still worse in

At the time Windows Phone came out, Android was more restricted as far as user experience went, with all the forced apps shit. In fact, Android's still worse in that case for most users (people able to root or otherwise mod their phone don't count). Windows Phone made a big deal about letting end users decide which apps would be there. The UI is still arguably more advanced. Instead of just another take on the old desktop model, a sea of icons, it had useful tiles. It has neat features like when disabling WiFi, it'll ask for how long -- something I always forget in Android, ending up costing me mobile data. But hey being too late to market and coming out with underwhelming devices then abandoning them repeatedly... no thanks. Didn't help their app story was weak, and their app store filled with shit - (Windows Store STILL is). Used to be that a search for "Netflix" would result in fake Netflix apps. Even now, searching for HBO or Game of Thrones results in fake apps.