Most of it is learned from the environment. A lot of browsers which all implement standards in their own _fun_ ways across dozens of display types. All of this

Most of it is learned from the environment. A lot of browsers which all implement standards in their own _fun_ ways across dozens of display types. All of this is using a system that was effectively designed to share and display research papers 20 years ago. Then you add the competition to _up_ everyone else. Sure you don't have to be the best, but you need to have flare.