3 ms·
Neither have I read the referenced paper[1] yet, but in contrast to department stores shedding jobs e-commerce I offer these observations. E-commerce has enabl
by deepnet 9y ago
Neither have I read the referenced paper[1] yet, but in contrast to department stores shedding jobs e-commerce I offer these observations.
E-commerce has enabled many small 'boutique' or 'mom-and-pop' style shops to survive in locations without sufficient footfall.
The combination of small business bricks and mortar engendering trust with e-commerce supplementing footfall and enabling the tourist dollar to be spent after the holiday has helped many small town artisan and craft stores.
[1] 1st Q 2017 ecommerce US census report https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf https://www.census.gov/retail/mrts/www/data/pdf/ec_current.p...