4 ms·
"Crossing the chasm"... now there's a phrase I haven't heard for a very log time. Although I enjoyed the book, even the author says that the "chasm" no longer e
by hyperpallium 9y ago
"Crossing the chasm"... now there's a phrase I haven't heard for a very log time. Although I enjoyed the book, even the author says that the "chasm" no longer exists (in part, cured by his book).
Though he's right about consumer products due to direct access to consumers via internet, it may still exist for B2B suppliers, especially for the enterprise, where high-value purchases require an involved and cautious organizational process.