The second one would never fly as a news headline, even though I agree it's clear, readable and descriptive. The Bloomberg News style guide probably specifies

The second one would never fly as a news headline, even though I agree it's clear, readable and descriptive. The Bloomberg News style guide probably specifies that headlines should have a verb in them, and maybe encourages the active mood which would rule out your first suggestion too. Looking at the front page of bloomberg.com, the same pattern is universal with one exception: "Trump, Russia and the Early Murmurs About Pardons". Looking further down, their opinion pieces seem to be allowed a wider variety of styles.