This has been happening in politics for quite a while now. Serious pundits and campaign advisers openly discuss issues of narrative, image, and perception on ma

This has been happening in politics for quite a while now. Serious pundits and campaign advisers openly discuss issues of narrative, image, and perception on mainstream news programs, with little regard to how well that perception matches reality, and without any concern that viewers will read between the lines and realize that they're being sold an illusion. Meanwhile, everyone knows that no politician writes their own speeches anymore, but clap and cheer anyway when they're told what they want to hear by a professional marketer whose job is to create warm fuzzies around a brand.