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Certainly the personalization is not out of pure altruism, but speaking for myself, after having been pummeled for years with clearly impersonal solicitations f
by mcknz 16y ago
Certainly the personalization is not out of pure altruism, but speaking for myself, after having been pummeled for years with clearly impersonal solicitations for various financial services (some more dubious than others), with one credit card offer after another, one could be forgiven for seeing a personal note as some kind of minor miracle.
- fexl 16y agoTrue ... and the last thing I want is altruism. I want good service, and I want to pay for it. Personal touches like this are very promising. It makes me think that if I had a problem or question, they would very competently "pull my file" and resolve it.