We use it for cases where we don't need that much customization. Everything you do yourself has a maintenance cost (setup, patching, security, monitoring, fixin

We use it for cases where we don't need that much customization. Everything you do yourself has a maintenance cost (setup, patching, security, monitoring, fixing state, backups...). If that component is integral to your service, roll your own and manage it with your standard config management. If it's a component for an auxilliary tool (say you need a backend to store some dashboard thingy), it's better to use these middleware services.