This attacks something that user researcher Steve Portigal calls "solutioneering" and the phrase has stuck in my head since I saw his ixdasf talk last year. He

This attacks something that user researcher Steve Portigal calls "solutioneering" and the phrase has stuck in my head since I saw his ixdasf talk last year. He led the audience through an exercise to show a typical client project, where we went through several rounds of breaking down a consumer product and its uses. It was even harder than I thought it would be to stick to discussing the problem rather than jumping straight to possible fixes or improvements.